5 Things to Keep in Mind When Moving From Graphic Design to Web Design

Who is a graphic designer?

Graphic designers combine text and images to create designs and layouts. It is their responsibility to create interesting designs which attract the viewers’ attention and effectively communicate the message. The message may be meant for both offline as well as online audiences. To put it in brief, graphic designers deal with how objects look. It is all about making static designs as visually appealing as possible. There are many branches of graphic design and many designers specialise in creating one category of work – such as Film poster designer Raj Khatri – while others prefer to do a little bit of everything.

Who is a web designer?

Web designers are broadly divided into UI and UX designers. User Interface designers are responsible for the way the layout of an application or a website i.e. the interface looks to the audience. While user experience designers are more concerned with what happens when one interacts with the interface. Together, they both work towards how the product feels. Their goal is to maximize product simplicity. They refine and iterate to create the best possible experience for the users.

As you can see, graphic designers are different from UI/UX designers in terms of both their process as well as the final result. There’s no doubt that currently UI/UX designers are in the greatest demand in India. They bridge the gap between how things look and how they work; and are at the forefront of creating fantastic products for people in the technological age. On the other hand, the graphic designer market has fallen a bit stagnant and the job market is shrinking for them compared to more technologically relevant designers.

Lots of graphic designers are in fact, making the switch over to becoming web designers. Are you too looking forward to making the switch? Here are five tips to keep in mind when moving from Graphic Design to Web Design;

1. Don’t be the Expert

The best web designers are the ones that don’t have all the answers. Huh, what? The key is to understand that all clients are different and one solution will not work for them all. You need to understand what designs they need, exactly and create it for them. Often, giving them an answer won’t be enough. You will have to research and give the clients reasons why your answer is right. Be prepared to get stumped every day and having to work hard for every single change that you make, because you’ll need to be accommodating of the clients’ needs in your designs.

Good web designers always start with the basic, always plan ahead while working and create rough wireframes for your designs. Rough is the key word here, as many designers often put too much effort in making their wireframes look pretty and lose focus on their purpose. This is a very important point for graphic designers as aesthetics take a backseat when it comes to creating wireframes. This doesn’t mean that you need to throw away your creativity but you need to learn to focus it and use it in the right places.

2. It’s a Science as much as an Art

Being a web designer, you must embrace product thinking. Being a web designer means understanding that designs overlap with product management, as no one can design an intuitive user interface for a product that they don’t have a clue about.

User research and testing is a big part of web design. Your intuition as well as all kinds of biases should never get in the way of the design process. This means that you’ll have to conduct interviews, studies, inquiries and testing to validate your design and ensure it’s intuitive to your users.

It’s a scientific approach, and you should understand that in web design the definition of beautiful is what makes users feel good while navigating through your interfaces and not what is just easy on the eyes. To achieve that you should not only be good at the art, you need to understand the science behind it all as well.

3. Design for Information

One of the most important aspects of good web design doesn’t deal so much with pixels, colours or typography, as does with the content that is inside your designs. People use websites and apps not for their beautiful designs, but because they want easy access to the content. While making the switch from graphic design to web design, one must keep this aspect in mind and make sure one’s designs are as simplistic as possible. It is very important to make it as easy as possible for the users to find the content that they need. The entire interface must be logical in its arrangement and easy to access for the end user.

4. Follow guidelines, don’t invent your own

“Wait, you want me to follow convention!” Although this sounds like cyanide to graphic designers, it makes perfect sense when it comes to web design. Like programming, UI/UX design has guidelines, such as Google’s Material Design for Android or Apple’s iOS Human Interface Guidelines. And following those is critical to ensure your design doesn’t cause any confusion in the mind of the users.

If you break completely from already established patterns, you might experience a steeper learning curve for new users. Many of them will not bother to figure out your design patterns and will move to another website or application which fits into what they already know.

However, this doesn’t mean that you have no space for customisation and offbeat design solutions. You do to some extent, but unless you work at Apple or Google, it’s not recommended to reinvent entire design patterns that your users have already got used to. It’s not creativity but usability that is important in this field.

5. Play Around

While it is but obvious that you will need to research and read up as much as possible on the world of web design, one thing often missed out on is that as a web designer, you should just visit as many websites as possible. Many graphic designers feel that using a reference throws off their intrinsic creativity and so they avoid using references for what they create.

Note down what you like about them and what you don’t. What makes them different from their competitors? What makes accessing content easier for you? Do you like that additional menu bar? How many clicks or actions does it take to reach from one section of the website to another? All of this will help you out a lot when you are designing your own websites as you can then learn from what others have done and avoid the mistakes that they’ve made.

Conclusion

If you are thinking of switching to web design, keep in mind that there will be radical shifts in your work process and mindset. The hardest part in this transition might be changing your perception of design and its goal.

So before sketching your first interface, try to get into the shoes of the user to understand what they are looking for in the product and what are their goals. Then think of design as a way to help them accomplish those. From now on, that’s your goal!

Posted in Uncategorized | Comments Off

5 Common Mistakes in Your Home Business Web Design To Avoid

While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don’t want to lose a potential customer or client due to a simple mistake.

1) Don’t Be Too Flashy

Flash animation certainly has its place in the Web site world – but it’s typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them – not a slowly unfolding display of digital animation. Use flash wisely – and sparingly – in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don’t Strain the Eye

Keeping Web site design simple can literally save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that’s sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don’t Make it Difficult

Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination – and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page – a clean navigation panel is a user’s best resource. Don’t lose your customers interest in a flood of flashy pictures and spinning click here buttons.

4) Don’t Waste Time

When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it’s not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.

5) Don’t Overdo It

Too much or a cluttered Web site design overwhelms your site’s visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.

A good website design needs to not only turn customers’ heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you’ll see the beauty in a more positive visitor experience.

Create a Professional Web Design for Your Home Page

There’s no place like home in professional Web design – the homepage, that is.

When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage’s design should help your visitors answer several key questions about your business.

Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage must also encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.

Add a Logo Design

Little things can make a big difference in professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images –.JPG,.EPS, and .TIF — so you can use your new logo in the website or in print marketing materials.

Explain Who You Are

You’ll need to tell visitors about yourself – and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this — add an “About Us” page to your website.

Reduce Scrolling

Here, web site layout takes its cue from print design. Just like a newspaper’s major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.

Test for Compatibility

When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you’ll need to test your website from multiple devices and browsers.

Update Regularly

Once your web site is completed, you may be tempted to leave it that way for quite some time. A website, just like a business is always changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact data base with new information and subscriptions.

Promote Recognition and Testimonials

When done in moderation, the homepage can be a good place to display small graphics representing rewards and recognition you’ve received from your clients and industry peers. By adding these graphics when you create a website homepage, you can strengthen your professionalism by showing visitors that you are a legitimate business worthy of their time.

With so much depending on your homepage, it’s important to get it right. When you’re ready to create a website yourself or work with a professional, remember these simple suggestions for a professional and effective site that encourages visitors to stick around.

Posted in Uncategorized | Comments Off

How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions

Copyright 2005 Tinu AbayomiPaul

In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I’m going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall.

Then, in the next part, I’ll tell you more about what some of the components to site promotion are, and how they can work together to help you maintain your travel levels and search engine position despite the ever-changing search engine algorithms.

Truly effective site promotion lies in using a group of tools and techniques to draw traffic to your site from many sources that build on each other, rather than just one.

To illustrate how some of these promotion techniques work together and build on each other, we need to go back to the previous example of my own site for a moment.

Each day, I get about 80 – 100 visitors to just my home page from search engines – this month you can verify that by looking at the referrer list at the bottom of my home page (see the resource box at the end of the article). As stated in the last article, visitors clicked through to my site for 1959 different keyphrases. 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site.

That traffic is invaluable and shows proof of how you can use my multi-pronged methodology to enable you to get top rankings even for more difficult terms. The methods I use are a combination of different website promotion methods that have combined to keep me consistently ranking in first page results for literally hundreds of terms. One of the more difficult of these feats was ranking for the term “free traffic” in both Google and Yahoo on the first page.

So how do I use other site promotion techniques to help keep my site from being dropped from search engine results? And how can you learn how to do the same?

Okay, let’s go back to our example, and look at May again. The next most frequent way I get a visitor to my site is from someone clicking through to a link – 15 -20% of my traffic comes this way.

My stats say that “1663 different pages-url” that were linked to me brought me visitors. The top three links back to me brought me over 1700 visitors. After the top thirty, most links brought me only 10 visitors or less each.

But even when a site brings me only one visitor, having several hundred sites do this adds up to a lot of potential clients.

So, obviously, getting links back to my site wasn’t the only important part of this particular method of site promotion. It was getting people to actually click through those links to my site. The trick is to get your link listed in places where visitors who are looking for your information will be, and getting that link to appear with keyword related text that you control.

Syndicating your site via RSS is one of the ways that this feat can be made easier – but again, they are but a part of a well-rounded search engine solution. And there are certain things you need to think about when setting up your blog that yield the most search-engine friendly results, as alluded to in part three of this series.

Do you know what else is important about having many links pointing back to your site? Other than the fact that, set up correctly, a percentage of people will click on them and visit you?

It’s the fact that search engines often find new content to include in their results through links that follow back through to your site. That’s one of the top functions of the search engine spiders that crawl the web. They follow links that lead to other links, and so on, deciding how to fill a deficit in their databases with the sites they find.

Not only that, but if the search engine algorithms should all change today, and state that quantity of links pointing back to you will give you only a little bit of positive karma, and that, from now on, only the quality of those links really gives you a big boost, if you used the methods I teach, including ways to optimize your links, you’d still covered.

This isn’t particularly difficult to emulate – if you use a multitude of ways to promote your site to search engines, as well as other ways to increase your site’s traffic. Each one of the techniques builds on the others, helping you maintain your search engine rankings, and bringing new visitors from other sources. I’ll have a sample list for you and a few resources in the next part.

Posted in Uncategorized | Comments Off

The Basics Of Free Web Site Promotion

It’s easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn’t afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. In recent times, however, with “pay per click” advertising becoming less expensive and various other marketing activities becoming increasingly cheaper, the art of effectively promoting your site for free appears to have been lost. The purpose of this article is to act as a refresher course for any Webmasters who are keen to keep their promotional activities down to a shoestring budget.

The practices you perform when promoting your site for free are just as important as any paid advertisements you might run. Indeed, drawing a steady flow of visitors to your Web site needn’t be an expensive affair. So, what things really matter if you’re serious about increasing your site’s traffic for free?

1) You should ensure your site is easy to link to. Even Webmasters who enjoy what your site has to offer may not consciously think to link you. In any case, you should remind your visitors, preferably on every page, how to go about adding your link. Not only will this bring extra visitors, it will improve your site’s relevancy for the search engines. Additionally, establishing link exchanges with similar-themed sites as yours is a remarkably popular and effective way of boosting your traffic levels for free. Your aim should be to establish as many relevant link-backs as possible.

2) You might like to consider adding a hyperlink to your Web site in your e-mail signature. If you’re feeling creative, you could do what some Webmasters do and add a small slogan, too. As well as this and within reason, you should respond to every legitimate e-mail you receive so that your Web address sticks in the mind of your contacts.

3) You should utilise search engines since they’re an ideal form of free traffic. Ensuring your pages are search engine friendly is crucial. The majority of people find information on the Internet via search engines and it’s important that you correctly research how to optimise your site. A good listing on a popular search engine can works wonders for traffic levels, so try spending some time optimising your pages. If you’re unsure and need some guidance with the technicalities, there are numerous sites and forums on the Internet that can help you out.

4) Entering your site for awards is an excellent way to gain recognition. However, when suggesting your site for review, be sure to avoid “automatic award submitting” services, since these can significantly lower your chances of winning. They don’t generally fare too well with the judges either.

5) Although not entirely free, you might like to experiment with running competitions on your site. Even if the prize is inexpensive (e.g. a t-shirt with your Web address on the front), it’s a sure-fire way to reel-in interested visitors. Besides, directories specialising in listing competitions may also link to your site and send you additional visitors.

6) Submitting your site to the Open Directory (dmoz.org) is a free necessity for generating more site visitors. Not only will a listing here help to increase your site’s relevancy (for search engine purposes), it will be accessible via countless other Web locations who use the Open Directory to power their own sites.

7) If you want to instantly draw some attention to your site, then tell all your friends about it. Word of mouth advertising is the best possible form of promotion anyone can muster, and incidentally, it’s completely free!

8) Try telling visitors how to bookmark your site. There are still many Web surfers out there inexperienced with the Internet. You’d be surprised at how many also don’t know how to bookmark a Web site they’ve found. That said, when designing your pages, it’s a good idea to tell visitors how to add a bookmark. Alternatively, you could add a “click here to bookmark us” hyperlink.

9) Newsgroups are perfect for gaining site recognition. Recklessly promoting your site in newsgroups, however, is frowned upon. The key to promoting your site in newsgroups is to participate in newsgroup discussions that interest you. To promote your Web site (and to avoid any behaviour that may be deemed inappropriate), simply include your Web address in your signature. If readers appreciate your point of view, then it’s likely that they will take some time to visit your Web site.

10) You should endeavour to update your site regularly. Fresh, regularly-updated content will enable you to gather a keen audience, and what’s more, it will keep visitors returning. It’s far easier to retain existing visitors than to find new ones. Therefore, your content should be structured in such a way that it entices people to return.

11) You may not have realised but how a person finds their way around your Web site is a make-or-break scenario for traffic levels. If people can’t find what they’re looking for then they won’t view your site in a favourable light – and chances are they won’t return. Therefore, when designing your site’s pages, keep site navigation in mind, since consistent traffic levels are swayed by your site’s user-friendliness. All your content should be easy to locate within three mouse clicks. Think “simple navigation”. If visitors can find what they’re looking for within the shortest amount of time possible then by and large, they will keep a mental note of your site and may pay a visit in the future.

12) Sites that are fast to load keep visitors visiting, and they’ll undoubtedly help to increase your Web site traffic flow. Keeping site loading times down is a free and sensible way to indirectly increase traffic. How many times have you visited a Web page, only to find that it takes an age to load? My guess is that you didn’t bother waiting around. On the Internet, if you want to be successful, then your site should (ideally) strike a balance between presentation and loading time.

Summary: A massive, targeted advertising campaign is the ideal solution for quick traffic. However, most ordinary Webmasters are not working for large corporations who can afford this level of promotion. The fact is you don’t necessarily have to pay for high traffic levels, although if you are opting for the “free” route, you will have to work hard if your endeavours are to be successful. Remember: some of the best and most effective ways to increase traffic do not always require a wallet!

Posted in Uncategorized | Comments Off

Effective and Efficient Link Building SEO Services

SEO Link-building Services is the crucial thing about which everyone must know. It plays a significant role in reaching the peak of search engines. It is very crucial for the users to complete SEO link building services. The primary aim of every website is to become the most visible site of all.

More things to know

The thing about which we are talking about also considers some benefits. It is essential to understand and learn these benefits in order to make a good SEO and making link service. Following are some important benefits about which the users must know -

It enhances the organic search engine ranks.
It increases the ROI higher.
Makes the referral traffic good.
Increase the number of brand awareness.
What is SEO link-building service?
It is the most common thing which used in building every single top search engine. The proper link creation of operation contains lots of important activities like boosting your website, it consists valuable content, providing the good quality backlinks and many other necessary things too.

Apply some effective strategies

Every aspect needs some important steps or plans to make the operation more successful. Users need to apply more and more strategy in a process to make a good SEO backlink service. If you want the top results with the help of link building strategies, then you require some relevance links. These enhance the online crowd and make it more popular.

Learn about the benefits

It is necessary for the users to learn all the general things and advantages of the operation. Users must need to know about some benefits which are described below -

Create the brand authority – It is essential for the users to build authority with alongside getting more and more links for your websites. The high standard links will raise your site at the top.
Make the different directories and resource links – This part is very crucial as reaching the reputable site every time in searching for various types of information is a wrong decision. The users have to regularly make some changes in it and also try to make it more attractive.
Create multiple types of relationships – The primary task in SEO link building service is to create more and more links. It provides a better chance to click on the link and search for more information about the recommended topic.
More about link building services
Search imagine plays an important role since the 1990s and it very necessary to move it to the top. For doing the same one must need to follow and perform some important tasks and operations. The more you make it proper, the more you raise it high.

Final Words

In order to complete SEO link-building services, you need to follow and learn all the above-discussed strategies and benefits. Once you understand all about it, no one can stop you to make the site more visiting by the people.

Posted in Uncategorized | Comments Off

Bandar Judi Togel Online Deposit Cuma 10 ribu

g3

Permainan lotre atau tebak angka undian berhadiah yang lebih familiar di telingan masyarakat +62 biasa menyebut nya sebagai togel. Di mana game ini sekarang sudah sangat men jamur di website judi online, dan banyak sekali pemain yang sudah ikut bergabung dan mendaftarkan diri di situs bandar togel online resmi dengan memanfaatkan jaringan internet yang ada.Togel (toto gelap) di Indonesia terbilang judi yang sudah sangat legendaris, bagaimana tidak? Game ini ada sejak puluhan tahun lama nya di tanah air dan bisa di katakan bahwa negara ini adalah sebagai pasar atau market terbesar yang di dunia sebagai pencinta permainan tebak angka.Dengan jumlah penduduk yang lebih dari 300 juta orang tentu saja sangat wajar kalau menjadi pecinta terbesar yang ada di Asia dan bisa di dunia. Ada banyak alasan dan faktor yang mempengaruhi Indonesia sebagai negara terbesar penggemar perjudian satu ini.

Di samping memang undian berhadiah ini sudah lama di Indonesia, akan tetapi baru beberapa tahun belakangan ini togel hongkong diminati banyak player muda atau remaja. Karena sepanjang yang terjadi selama ini, sudah sama-sama kita ketahui bahwa togel hanya di mainkan oleh para orang tua. Mengapa pergeseran terjadi dimana judi togel sekarang banyak diminati para remaja.Tentu saja bisa terjadi, sebab sekarang untuk bisa bermain undian berhadiah ini tidak memerlukan modal yang besar untuk bisa bertaruh. Anda cukup deposit dengan uang 20 ribu rupiah, semua orang sudah bisa merasakan sensasi bermain di agen togel online yang sudah mudah bisa anda temukan melalui mesin pencarian google.Jadi tidak aneh dengan deposit yang hanya 5 ribu sekarang ini permainan togel online menjadi ajang taruhan bagi semua kalangan masyarakat, baik orang tua maupun anak muda saat ini.

Semua player judi pasti yang pertama menjadi pertanyaan sebelum melakukan taruhan, yaitu meyakinkan diri apakah bermain judi togel online itu akan aman? Jawaban nya sudah pasti aman sobat bettor, karena bandar togel tentu nya sudah memiliki kerja sama dengan beberapa bank ternama Indonesia yang tentunya sudah sangat di awasi dengan sangat ketat oleh OJK (Otoritas Jasa Keuangan) sebagai badan yang menjamin keuangan seluruh nasabah bank.Untuk Bank yang sudah bekerja sama dengan agen togel terpercaya yaitu seperti BCA (Bank Central Asia), BNI (Bank Nasional Indonesia), BRI (Bank Rakyat Indonesia) dan yang terakhir sudah sama-sama kita ketahui juga yakni Bank Mandiri.Jadi dengan kerjasama yang sudah terjalin selama bertahun-tahun dengan 4 Bank Ternama yang ada di Indonesia, dapat di pastikan berapa pun yang bettor pasang sudah pasti di bayarkan tanpa ada kata hari esok. Bahkan proses transaksi baik itu saat melakukan deposit atau withdraw waktu yang di butuhkan 1 – 2 menit saja.

Main judi togel di situs online tentunya memang banyak sekali keuntungan yang akan bisa bettor dapatkan, sekarang bermain togel singapura bukan hanya deposit nya saja yang murah tetapi bettor juga akan mendapatkan diskon di setiap jenis taruhan yang ada.

Masing-masing jenis taruhan memiliki diskon atau potongan harga hingga mencapai 66% besar nya, seperti contoh berikut ini 2D – 58%, 3D – 59% dan 4D – 66%. Bagaimana sobat bettor sangat besar bukan diskon atau potongan harga yang di berikan bandar togel yang ada saat ini.Dengan se gudang keuntungan maka kita jadi semakin tidak heran kalau saat ini berbagai kalangan masyarakat yang bermain, baik itu yang tentunya tidak asing lagi yakni para orang tua dan para remaja.Demikianlah artikel ini kami buat, semoga dapat menambah pengetahuan dan wawasan dalam seputar permainan judi di bandar toge hongkong resmi Indonesia. Selamat mencoba dan rasakan pengalaman baru yang belum pernah anda temukan di agen togel online lainnya.

Posted in Uncategorized | Comments Off

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time.Search engine optimization is still my number one traffic generator. I receive more traffic from Google than any other source on the internet. But it is becoming increasingly more and more difficult to achieve a top ten placement on Google or any other search engine as the internet grows and more webmasters compete for the same key words. There once was a time when I could rely on Google to provide me with all the traffic I needed but not any more. I need to promote and advertise my web site elsewhere if I expect to continue receiving good quality traffic to my web site.Writing articles like this one is just one of the ways I use to promote my web site. There are literally thousands of sites on the internet that will allow you to submit articles such as this one. Your article will remain in their database or directory and as long as you allow re-print instructions along with your author bio you may also see your article on other sites that you did not even submit to. Make sure your web site URL is in your author bio and make sure the URL is active. Some sites will only post your article with static URL’s which will not be quite as effective. You can also use anchor text for your URL to help your search engine rankings. Use your targeted key words as your anchor text and you should see an increase in your search engine optimization efforts.Number three on my list of web site promotions requires some cash. The majority of people I talk to about getting good quality traffic to a web site all want to do it for FREE without any advertising dollars spent. Although it is possible to promote a web site for FREE with no money, I highly recommend some form of pay per click campaign using Google AdWords or Yahoo search marketing (formerly Overture). There are also a host of other smaller pay per click engines that I have used in the past including Findwhat and 7Search.Press releases on the internet are gaining in popularity recently and you can actually get a press release published and listed on Google and Yahoo news search within 24 hours. For guidelines and how to get published visit the following web page. http://www.prweb.com/Reciprocal linking has dropped off of my priority list of web site promotions but it can still be a very important means of web site promotion if done properly, and back links to your site are also essential to a good search engine ranking with Google. First of all you are not going to want to trade links with just anyone. Make sure the page’s your links are going to be on are actually indexed by Google. If you do not have the Google toolbar get it. It will tell you if a page has been indexed or not. Also ask the webmaster you are trading links with how many links they have per page. If they put more than 30 links on a page chances are your link will be lost and never clicked on.Free classified advertising is another way to promote your site for free. But as the internet grows so too does the amount of webmasters submitting to these free classified sites. And the more people there are posting the less likely your ad will be seen. The key to good free classified advertising is testing your results. Test everything you do. When you find a good classified site that is giving you traffic keep using it but follow their guidelines on how often you should post.Last but not least you need to be collecting e-mail addresses from your web site. Start a newsletter and ask your visitors to subscribe somewhere on your site. Once you have built up a good subscriber base you can e-mail your subscriber base a weekly newsletter that has to do with your web site’s theme or subject matter. Always include UN-subscribe instructions in case your visitors change their mind and no longer would like to receive e-mail from you.I have just touched the surface on a few of the different techniques that I have used to promote my own web site. There are actually hundreds of other offline and online methods to promote a web site. Use your imagination and do not be afraid to try new things. Test everything you do and when you find something that works keep doing it.

Posted in Uncategorized | Comments Off

Web Site Promotion Services

Promotion is among the four major divisions of marketing. It includes advertising, personal selling, sales promotion and publicity, which all aim to increase sales, create brand equity and corporate image, compete with other products, or introduce a new product.Marketing on the other hand, is a more general concept referring to the process of facilitating a “sale” of goods and services. Other divisions of marketing are product management, pricing and product distribution.Today, as the use of the Internet gets so popular, businessmen are geared towards online marketing, which is essentially the process of achieving marketing objectives via the Internet. It includes Web site advertising as one of the many promotional strategies.For most businesses, Web site advertising is the most efficient promotional method and their easiest gateway to the international market. Compared to conventional ways of advertising, it is proven to be more effective and less costly, especially for small and medium-sized companies.In 2005, analysts say that online advertisement spending in the United States increased by twenty percent. They say that even a burgeoning company can spend more than $10 billion for online advertising at the outset of the business. The rising number of consumers with high-speed Internet connection contributed a lot to this phenomenon.If you are planning to advertise through a Web site, employing the help of professional Web site promotion service providers is one of the wisest things you can do to ensure growth of your business and increase in sales. These service providers are experts in the field of Web site advertising and can dedicatedly plan, execute and monitor progress of promotional strategies for your site.There are actually two basic categories of Web site promotion services: paid and free. It doesn’t follow that paid advertising is more beneficial as any free Web site advertising can be just as effective as paid. What is important is that each is able to generate more traffic to your site.Among the Web site promotion services being offered online, free or paid, are search engine submission, link exchange, email marketing, Web directory submission, search engine optimization, pay-per-click, affiliate marketing, meta tag development and copywriting. Most companies combine all if not many of these services in a package.

Posted in Uncategorized | Comments Off

The Benefits When You Bring Your Business Online

Imagine a world without geographical limits and zero demographic boundaries. This is how the world will seem when you bring your business online. The worldwide web technology has a lot of features that people can use to help business owners with some very important aspects of handling their businesses. The internet offers a very cheap way to do business and business owners can take advantage of the different technological features as very good marketing strategies to help their businesses.Worldwide web technological features are very useful for three reasons. First, it brings the type of marketing that is efficient, cheap, or which can even be availed at zero costs. Secondly, business owners can save on some overhead costs such as space rentals, electricity costs and other utility charges. Thirdly, online businesses can operate without minus the physical presence of the person who owns it.Many entrepreneurs readily admit that one of the costliest aspects of doing a business is the marketing. Oftentimes, entrepreneurs resort to a paid advertisement on a daily paper, radio or even the television, not to mention the giving out of many fliers and hiring people to distribute those fliers. When you bring your business online, you can eliminate these considerably costly marketing strategies.By simply advertising or putting products on free online shops, you make your products and services readily accessible to many people. Another very good thing about this is that it makes it possible for your business to operate on a 24/7 basis, without you actually exerting efforts to be there while it happens.Overhead costs would often include renting a stall or a space to have products and services on display. The cost on rents is readily eliminated when you bring your business online. By simply posting pictures on online shops, business owners can have efficient online store where people can see the items and shop for the items that they likeBy posting the products and services online, people from the different parts of the world can learn about them. While crossing geographical boundaries are made difficult by political laws and considerations, it is an entirely different case with marketing and selling online. With businesses going online, reaching people from a different continent is very easy when done via the worldwide web.The worldwide web is the invisible, electronic connection that connects people from all places of the world, as long as there is an internet connection in that particular place. Many sites offer an online space where entrepreneurs can display their products and services for free. These sites are also very popular to online shoppers so aside form the free space that they give, entrepreneurs who put up their products and services on these sites can benefit from the internet traffic that these sites have.The technological features associated with online stores and online shopping allow entrepreneurs and consumers to transact over the worldwide web securely, conveniently and fast. These are the advantages the Internet brings to both entrepreneurs and consumers alike, to make your selling and buying easier minus the traditional hassles often associated in making physical or non-internet transactions.

Posted in Uncategorized | Comments Off

Local Business Online Marketing: Could My Small Business Benefit From Web Marketing?

Everyday, people perform searches for local products and services. Whether it’s finding out what’s the closest brick oven pizza shop, or whether there is a car insurance company with good rates in your area, local searches make up a large volume of the total daily searches performed by people.If you are a small business owner, you definitely want to tap into the hundreds and possibly thousands of local searches that are done in your area daily for products and services that you may offer.The traditional forms of business marketing include listing your company in the Yellow pages, placing ads in the newspaper, on TV, and on the radio. But today, in 2011, there is another place where people find their information for local services 70% of the time. Yes, you guessed it: the internet!Is your local business listed online? Have your organization pursued any forms of online advertising?Local business online marketing is one of the easiest and most cost-effective forms of advertising today. As I mentioned, 70% of searches for local products and services happen on the internet. That is according to recent statistical research done in the U.S. in 2011 and that number increases every year.If your local business is not already benefiting from an online marketing campaign, today’s a great day to start pulling in those extra profits. The easiest way to get started is to get listed electronically. You can publish your local business name, address, phone number, website, business description and business hours on search engine sites such as Google, Yahoo, and MSN. Then, when people type in keywords related to your business in the search engine, as well as your location, you will appear in the top results. This is a great way of instantly drawing additional customers to your local business.However, listing your local business electronically is only the tip of the iceberg when it comes to online marketing.How about starting a website? Or a Facebook group? Or posting on Twitter? The options for e marketing today are pretty much endless. It all comes down to how big you want your business to be, and how many new customers you want to attract.The first thing to know is that starting a local business online marketing campaign is not difficult. Many small business owners may feel uncomfortable about the idea of advertising on the internet, if all they’ve ever done is post an occasional ad besides the comics page in the newspaper. But don’t worry! You can do it. All you need to get started is to determine approximately what geographic region you are attempting to reach, and who exactly within that local area is your target market.Once you know your specific region and who your target customer base is, you’re all set to starting a local business online marketing campaign. Consider starting a website. Think of it as your new online home. This will be your basis of operations on the internet and the place you put most of the content related to your local business.There are many great resources and tools available today online for starting up an e marketing advertising campaign. Just remember, you don’t have to do it all by yourself. There are many willing people who can help you launch yourself on the global platform called the internet. Think big, and decide today, whether your local business could benefit from online marketing. I’m here to tell you that if you go for it, it will be one of the best small business decisions you ever made.

Posted in Uncategorized | Comments Off