Your interactions on social media are critical to the success of your business. However, beyond that, how your content affects search engine optimization (SEO) and how high you rank on the search engine page is also critical to the success of your business.
The focus of your social media contributions
The one thing that is certain is that there is a direct correlation between the content that you share through your social media channels and how that content affects the search engines. You may not realize it but social media can be used for much more than simply interacting with others online. You can use it to give your brand more exposure, increase your customer service relationship, and strengthen your relationships in general.
Giving your brand greater exposure
It may not be immediately apparent that your brand will benefit from your social media interactions; however, it really can and will, if you do it correctly. The truth is that if your brand becomes more solid, your SEO rankings will be positively influenced by that. If your brand and offerings end up at the top of the search engine’s pages, people who are searching for what you do will see you, reach out to you, and your relationship will begin. As a result, your brand will become more prominent.
That will also go a long way to increasing your credibility. If the other person considers you to be credible, he or she will be more than willing to click on the links that are embedded in your content.
Strengthening your customer service skills
Whether you like it or not, customer service is an essential part of all businesses. If a person has purchased a product (or even a service), the first place that the person will turn is online. That is just the way it is nowadays with technology having taken over in the way that it has. It is important that you remember to embrace the complaints and negative feedback as much as the positive feedback. In fact, you may even find that you learn more from the negative than the positive.
If you give the other person a positive experience through your timely response and efforts to fix the issue quickly and thoroughly, your SEO will be positively influenced because there is a good chance that the person will leave a review of their experience. Your response should be educational and informative and it should never be promotional.
Building relationships through social media
The relationship is at the heart of your social media success. If you don’t establish a human/emotional connection with the other person, you won’t get anywhere. Your story must resonate with the other person otherwise that person will have absolutely nothing in common with you and with what you represent. If you have any chance of getting the person to buy into what you are doing, you need to have a solid connection with him or her.
An important place to start establishing the relationship is by completing all of your social media profiles. That is an essential part of your foundation. The next thing that you will want to do is to begin interacting with other people online. That is how you establish a relationship.
Interacting does not just mean typing words back and forth. It means that you also share your opinion(s) and that you ask for the opinions of the other person. Everyone wants to feel that their opinion matters and everyone wants to be heard. In short, you want to engage the other person as much as possible. You should constantly try to be an active participant in the conversation.
Social media is an incredibly powerful tool. It is a really good idea for you to learn as much about the capabilities of the various social media channels that you use so that you can leverage them for your business in the most effective manner possible. Sharing content often leads to the other person sharing your content (and backlinks) with other people whom he or she knows and trusts. That is precisely what you want to happen. The fact is that the search engines don’t index everything that you do (when it comes to content) so you need to make sure that what you are sharing is really spot on.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.